Lead generation resource center

People are desperate to find information about opening one of your franchises online. It's time to successfully turn them into franchisees.

3 total reports


How Franchisors Can Turn Content Creation Into Lead Generation, Part 3

If you want your content to help prospective franchisees start to both see and feel themselves in your business, then setting a baseline will be important for iterating down the road.

How Franchisors Can Turn Content Creation Into Lead Generation, Part 2

Let's look at the relationship between brand and content, strategies for populating your calendar, along with tools and case studies of franchises who are already executing on this effectively.

How Franchisors Can Turn Content Creation Into Lead Generation, Part 1

Because technology has such a significant impact on the way people research and buy franchises, content marketing has proven to be one of the most powerful strategies for generating new leads.